Omnitracs
Fleet Management Software
2018 Summer Internship
Company:
Omnitracs, LLC is the leading provider of fleet management software applications, information services, and hardware platforms for the transportation industry.
Location:
Dallas, Texas
My Role:
2018 Summer User Experience Intern.
Award:
Best Intern in Summer 2018.
My Work:
My personal work involved building User Journey Maps and designing IFTA Reporting Parts. I worked with the UX team to do the interviews and field study, as well as conducted the brainstorming for Omnitracs One: a comprehensive product for fleets of all shapes and sizes.
User Research
Interview & Field Study
User Journey Map
IFTA Reporting Design
Mockups, Prototypes
3 rounds iterations
Design Sprint
Omnitracs One Brainstorming
Interviewee: truck drivers, sales people, product manager, process engineer, fleet manager.
Process:
TEST
UNDERSTAND
DEFINE
CREATE
LAUNCH
Part 1
IFTA Reporting Design
The IFTA (International Fuel Tax Agreement) reporting allows the back office of truck company to manage fuel tax reports and export customizable ones.
Designed as the first application in Omnitracs One, IFTA was a reference for the following application design.
My work: IFTA Reporting Design
"IFTA was created to simplify the fuel tax reporting system and eliminate the need for separate permits."
To Redesign the IFTA Reporting
Problem
Old system is not compatible with the future application.
Users felt difficult to choose multiple organizations for exporting one report.
Too much information on side menu.
Users want to have separate filter system for each report.
Pervious Interface
Solution
Sync the design language across multiple systems. Build application trust.
Simplify MultiSelect workflow.
Keep the interface simple enough for not technologically-savvy users.
Design separate filter systems for different kinds of report type.
Final Product
The final product enables users to pull information into customizable reporting. Users are able to preview the reports before exporting.
From Omnitracs employee training, I learned that Omnitracs has four types of users who interact with each other in the fleet management industry. Click to see user roles interaction diagram.
Truck Driver
Owner Operator
Back Office
Maintenance
Field Study
Our team visited a manufacturing plant - Acme Brick located in Millsap, TX in June 2018. I observed truck drivers use Omnitracs App and had conversations with them, and then documented what I heard and saw. The field study helped me understand Omnitracs users, their needs, and the unique context in which they live.
User Journey Map
After gathering data from interviews and field study, I created the user journey map to present what a typical day is like for users. The journey map played an important role in our design stage, especially when we designed the platform to streamline business workflow.
Insights:
-
Messaging is a safety issue
-
Drivers use multiple apps like trucker path to help them on their trips.
-
Drivers spend more time at stop station than driving on the road.
-
Drivers prefer to keep hand-written notes about their appointments.
Click the picture to open in expand
Who are Omnitracs users?
Part 2
User Research
Our team conducted interviews with Omnitracs users. I did field study where I interact with truck drivers.
After learning about Omnitracs users, I created user journey maps to inform our design.
Part 3
The Design Sprint
Guided by the Google design sprint, we brainstormed the future all-in-one platform, which called Omnitracs One.
Goal
Current Platform
ES
Application: HOS, IFTA, VIR, CER/V, VLV
Application: HOS, IFTA, VIR
Routing, Dispatch.
Tomorrow
Omnitracs One
Different Report Filtering Design
Different filtering design according to report types, in order to enable users to export accurate and customizable reports.
Responsive Design
Design responsive website to make web pages render well on a variety of devices and window or screen sizes.
Size:
1280*800 px
900*800 px
600*800 px
320*680 px (mobile)
Tablet view for IFTA reporting (600*800)
Intuitive MultiSelect Workflow
Report Filtering System Designs
Different filtering design according to report types, which enables users to export accurate and customizable reports.
Responsive Design
Design responsive website to make web pages render well on a variety of devices and window or screen sizes.
Size:
1280*800 px
900*800 px
600*800 px
320*680 px (mobile)
Tablet view for IFTA reporting (600*800)
Intuitive MultiSelect Workflow
From the user research, we learned that users use multi-select function frequently but they found it complicated to select multiple organizations and view selected ones. We designed an easy way for them.
Styleguide with accurate specs, assets, code snippets
To improve the collaboration with engineering team, we exported the prototype to Zeplin. Below are the IFTA reporting examples in Zeplin.
IFTA Prototype Iterations
Iteration 1
Iteration 1 feedback
Iteration 2
Iteration 2 feedback
Iteration 3
Iteration 3 feedback
The Sprint Process (Click the arrow to see the full process)
Guideline: Google Design Sprint
Brainstorming open area Map Sketch Decided Prototype Test Icon design Presentation
Until the first round brainstorming, we finished the first version of navigation design for Omnitracs One. Since our team were doing the second round brainstorming when I left, I just present the final prototype of first round brainstorming.
Color Palette
Final Prototype
My Intern Experience & Reflection
Challenge
I faced many challenges during my internship, especially organizing information. In the brainstorming sessions, incorporating three platform features into one future platform and designing global navigation were hard. I communicated with people from other departments, listened to their understanding of products and summarized them. I also held a video meeting with Roadnet product team in Baltimore to learn their feedback for the user journey map. This preparation helped me clarify the relationship between features when we started brainstorming.
What I learn
I learned a lot during my internship. From brainstorming, rapid prototyping, responsive web design to agile development, I gained much experience on how UX designer works in the real industry. Many thanks to my co-workers in Omnitracs! I had an excellent experience here and learned a lot! My UX intern experience makes me love UX!
