HealthCode
Empower people to live healthier lives
Client
HealthCode
Team
Jenny Wolfgang
Chuting Fang
Xiaomeng Mu
Project Timeline
Aug. 2017 - Oct.2017
My role
User response analysis Competitive analysis
Collect and analyze clients feedbacks
Problem
Millions of people die each year from diseases that can, in many cases, be prevented (heart disease, diabetes, obesity and certain forms of cancer). In the U.S. alone, $3 trillion a year is being spent on health care, 75% of these costs go toward treating preventable diseases, while only 3% is being spent on preventative initiatives and programs.
Unhealthy has become the new norm. Our sedentary lifestyles and unhealthy diets are literally killing us. It is time to re-code our way of thinking and establish a new HealthCode that promotes health and prevents disease.
About HealthCode
HealthCode is a non-profit organization aiming at empowering people to lead a healthier life and deal with preventable diseases.
HealthCode is holding several year-round outdoor events, engaging people to actively participant individually or in organization through fun collective goals and compete on leaderboards inside companies or across groups.
The right part is the introduction of Million Mile Month( an event held by HealthCode )
Research Goal
The pain points HealthCode is facing mainly focus on two aspects: how to attract more people to participate in the events, and how to increase donation and sponsorship as a non-profit organization.
Based on these concerns, we decided to focus our research and recommendations on four main aspects shown in the following.
Data Analysis
Data Source
Survey Response
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Over 3000 participants from 3 events in 2016 and 2017
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HR/wellness leads from 35 organizations
Participant Activity Data
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Frequency of logging data to HealthCode website
Program Statistics
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social network
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E-letters and mails
Key Findings
Demographic
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35-45 years old
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White Female
Participation
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About 60% are active users
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Users with tracker tend to be more involved
Activities
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Walking is the most popular activity
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Biking is overtaking running in popularity
Promotion
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Most people join from organizations
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Promotion could start eariler
Donation
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More participation, more donation
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Donation rate of event without specific amount requirement is similar
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Requiring a small amount of donation lead to highest income per participant
Heuristic Evaluation
We look over both the HealthCode website and one of its event website, Milion Mile Month, for heuristic evaluation. We used Jakob Nielsen 10 Usability Heuristics to identify problems in user interface design. Some problems we found and the evaluation key takeaways are shown in the following.
User control and freedom
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There is no return button on the leaderboard page
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Users get confused to find ways to switch to other leaderboards without back button and clear directions
Consistency and Standards
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Inconsistent use of background colors
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The use of different wording on menu bar for the same feature may confuse user
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Not all sponsor icons are connected with link.
Aesthetic and minimalist design
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Too much empty space in the box
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Too many colors on the same page
Key takeaways
Competitive Analysis
Recommendation
Revenue Generation Stream
Get more organizations involved
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More donators and chances for sponsorship
Increase User Engagement
Earlier promotion
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Get people ready and prepared
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Help HR/wellness people in organization with their work
Motivate user participation
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prize and reward
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improve social involvement
Website Redesign Guidance
Reconstruct the website
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Better usability and visual appearance
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Clarify the organization purpose, make it easier for user to understand
Expand Product Features
Have an App
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App push such as notifications
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Simplify tracking and logging
Improve leaderboards strategy
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Include time and calorie count for different ativities